AI Email Tools ("we," "us," or "this site") is operated by Scott Holmes / Pinnacle Tech Projects. This page explains how we make money and what that means for you, in plain language. We want you to read our reviews knowing exactly where we stand.
The short version: Some of the links on this site are affiliate or referral links. If you click one and sign up for a paid plan, we may earn a commission — at no extra cost to you. That commission never changes how we rank or describe a tool. We'd tell you the same thing over a coffee.
An affiliate link is a special tracking link. When you click it and later buy a subscription, the company pays us a referral fee. You pay the same price you would have paid otherwise — the commission comes out of the company's marketing budget, not your pocket. In some cases an affiliate link may unlock a discount or extended trial for you; where that's true, we say so on the page.
This disclosure is made in accordance with the U.S. Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) and Canada's Competition Act guidance on disclosing material connections in reviews.
We're specific about this so you're never guessing. As of the date above:
| Tool | Affiliate / referral link? | We may earn a commission? |
|---|---|---|
| Smartlead | Yes | Yes |
| Instantly | Yes | Yes |
| Lemlist | No | No |
| Apollo | No | No |
Links to Lemlist, Apollo, and other tools we mention are ordinary, unaffiliated links unless a page states otherwise. We may add or remove affiliate relationships over time; when we do, we update this page and continue to mark affiliate links on the pages where they appear.
We rank Smartlead and Instantly highly because of what they do for specific use cases — not because they pay us. On several pages we actively steer readers away from a tool we earn from when a non-paying alternative is the better fit (for example, recommending Lemlist for multichannel outreach, even though we earn nothing from Lemlist). Our cons sections are honest, and we've left in the real drawbacks of the tools we're paid to promote.
If a paying tool were the wrong choice for you, saying so protects the one thing this site runs on: your trust. A commission on a refund-and-churn signup is worth far less to us than a reader who comes back.
This site also displays ads served by Google AdSense. Google and its partners may use cookies to serve ads based on your prior visits to this and other websites. You can learn how we use cookies and how to opt out of personalized advertising in our Privacy Policy.
All pricing and feature details are verified against each tool's live pricing page on the date shown on the relevant review. Software pricing changes often. Always confirm the current price and terms on the vendor's own site before you buy. We are not responsible for changes a vendor makes after we publish.
If anything here is unclear, or you'd like to know whether a specific link is an affiliate link, email us at hello@aiemailtools.ca and we'll tell you straight.